What's Inside?

Media attention remains a great way to attract prospect, investor, and partner attention to your website. However, since COVID-19 landed in full force across the world, the media landscape has changed considerably, especially now that far fewer journalists are employed full-time by publications.

It's now more important than ever to understand the media landscape, and this Essential Guide outlines the 6 key concepts that guide success:

1. How to Develop Punchy Storylines

2. How to Navigate Freelance Reporters

3. How to Craft the Right Media Message

4. Planning with Flexibility in Mind

5. Winning Formulas with the Media

6. How to Navigate Change