COVID's Impact on Marketing Budgets and KPIs in B2B Tech

How Has COVID Impacted Your Marketing Program?

Marketing executives have had to drastically adjust their budgets and spending due to the significant changes in how we live. 10Fold surveyed B2B marketing executives to find out how industry leaders changed their strategies.

Key Findings:

  1. 61% of marketing budgets were reduced due to the pandemic
  2. 10% reported their performance requirements increased
  3. Over half (60%) reported that KPI's did not change

Download the full report for more details!